Our Story

At Tiny’s Social Club, we believe dogs deserve more than traditional daycare.

Founded by dog lovers and owner-operated from day one, Tiny’s was created to offer a boutique alternative to large-scale dog care: a place where dogs are known individually, relationships are built over time, and every day is thoughtfully designed with wellbeing in mind.

Based in Wimbledon and serving families across South West London, Tiny’s is a members-only dog club offering structured daycare, local and countryside walks, grooming and home-away from-home boarding.

Our philosophy is simple: Structured Days. Happier Dogs.

We believe dogs thrive on routine, familiarity and meaningful social connections. That’s why our days are carefully curated around exercise, enrichment, rest and companionship, creating an environment where dogs can feel calm, confident and fulfilled.

At Tiny’s, we’re not simply caring for dogs: we’re building a community for them and the people who love them.

Our mission is to provide a thoughtfully curated, members-only dog club where dogs can thrive through structure, companionship and exceptional care.

Structured Days. Happier Dogs.

Our Values

Routine

Dogs flourish with consistency. Our structured days are thoughtfully designed around exercise, socialisation and rest, creating routines that help dogs feel calm, confident and fulfilled.

Wellbeing

Every decision we make is guided by the physical and emotional wellbeing of our members. From enriching walks, to quiet rest in comfortable air-conditioned spaces, we believe exceptional care goes beyond supervision.

Community

Tiny’s is more than daycare, it’s a community. We carefully curate our membership to maintain safe, balanced groups and foster meaningful relationships with both dogs and their owners.

Trust

Friendly, attentive, and always ready to help, we ensure every interaction is a positive one. We keep communication clear, timely, and human.

FAQs

Our Founders

  • Mariana

    Founder

    Dogs have always been at the heart of my life. Growing up in a dog-loving family alongside two Golden Retrievers and two English Sheepdogs, I developed an early appreciation for the companionship, joy and routine that dogs bring to our lives.

    After moving away from home, I adopted Tiny, a rescued lurcher puppy who quickly became my constant companion and the inspiration behind Tiny’s Social Club.

    Through my experience as a dog owner and founder of Tiny’s Social Club, I set out to create the kind of dog club I would want for Tiny: a place centred around wellbeing, structure and community, where every dog is known and cared for as an individual.

  • Tiny

    Director of Membership

    I’m Tiny, an eight-year-old rescue lurcher and the inspiration behind Tiny’s Social Club.

    Rescued at just four months old, I’ve grown into a gentle soul with a love for long walks, cosy naps on the sofa and making new friends wherever I go.

    As Director of Membership, I take my role very seriously: helping us build a happy, balanced and welcoming community of dogs. After all, the perfect club starts with the perfect pack.

    Think you’d fit in? We’d love to meet you.

  • Gustavo

    Co Founder

    Animals have always been an important part of Gustavo’s life. His love of dogs comes from the companionship, joy and everyday moments they bring, while his love of nature makes spending time outdoors with them especially meaningful.

    Whether out on a long walk or enjoying a quiet moment with Tiny and Noodle, Gustavo appreciates each dog’s individual personality and the bond that grows through spending time together.

    As co-founder of Tiny’s Social Club, he brings that same care to the dogs who join us. His aim is simple: to help create a welcoming place where every dog feels safe, enjoys their day and receives the patience, kindness and attention they deserve.